ELIGIBILITY: The LAY’S Do Us A Flavor Choose Your Chip Contest is open only to legal residents of any of the 50 United States or District of Columbia, who are 18 years of age or older at the time of entry.

CONTEST TIMING: Contest submissions must be received between 12:00:01 a.m. Central Time (“CT”) on January 13 and 10:59:59 p.m. CT on April 5.

TO ENTER: During the Contest Entry Period, the Sponsor invites participants to submit their ideas for a future flavor of LAY’S Potato Chips.

  • (a) Online: Visit dousaflavor.com or chooseyourchip.com/ShopRite and follow the online instructions to complete and submit your Entry.
  • (b) Text Message: Use your cellular phone to text FLAVOR to 24477 (CHIPS). There will be a series of text messages back and forth confirming eligibility, consent to communicate with Frito-Lay about this Contest and to complete and submit your Entry. Entry by Text Message constitutes your agreement to receive up to 10 bounce-back text messages from Frito-Lay about the Contest and, if applicable, text messages and/or calls for prize notification and instructions. Text the word “STOP” to cancel (will receive a confirmatory text); text the word “HELP” for help. Participants must have a mobile phone with text messaging capabilities to enter by text message and may incur a standard text message charge from their wireless service provider for each message sent and/or received. Check with your wireless service provider for details on these and any other applicable charges. Message and data rates may apply. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate.
  • (c) Retailer Sites: Select retailers may offer additional online methods of entry (each a “Retailer Web site”) where you will complete and submit your Entry via a Retailer Web site. Use of the Retailer Web site may also be subject to the applicable Retailer’s site terms and/or posted privacy policy. Retailer Web Site(s) may require a Facebook Account and/or “Like” gate prior to entry. After Contest entry, Retailer Web Site(s) may also offer ancillary sweepstakes or giveaways, which will be subject to separate giveaway rules posted on such Retailer Web Site(s). See in-store displays for specific instructions, including the domain names for the respective Retailer Web sites.
  • (d) Twitter: To enter via Twitter, you will need a Twitter account available at https://twitter.com/‎ (“Twitter Web site). There is no charge to sign up for Twitter. Throughout the Contest Entry Period, Sponsor may promote this Contest via one or more Tweets on the Twitter Web site @LAYS. Click to expand a Contest Tweet to open an entry page and then follow instructions to complete and submit your entry.
  • (e) YouTube: Visit www.youtube.com/lays (“YouTube Web site”), click on the link to “Create My Flavor” and follow submission instructions to complete and submit your Entry.
  • The Lay’s Web site (including Facebook Connect), the Retailer Web sites, Twitter Web site, and YouTube Web site are referred to collectively as “Web site”.

PRIZE DETAILS: Finalist Prizes (3): Fifty Thousand dollars ($50,000), awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $50,000 each. Grand Prize winner is not eligible to receive a Finalist Prize. Finalist Prize Payout Terms: Finalist Prizes will be awarded after the Grand Prize Winner has been identified and verified. Allow 6-8 weeks upon Grand Prize Winner verification for Finalist Prizes to be awarded. Grand Prize (1): The Grand Prize Winner shall be entitled to receive the greater of: (a) One percent (1%) of the Net Sales of the Grand Prize Winner’s Finalist Flavor for the period July 1, 2014 through July 1, 2015 (the “Sales Period”);


(b) One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. ARV: $1,000,000.