ELIGIBILITY: The LAY’S Do Us A Flavor Tastes of America Contest is open only to legal residents of any of the 50 United States, the District of Columbia, or Puerto Rico who are 18 years of age or older.

CONTEST TIMING: The LAY’S Do Us A Flavor Tastes of America Contest ends at 10:59:59 p.m. CT on March 30.

HOW TO ENTER: During the Contest Entry Period, submit their ideas for a future flavor “Tastes of America” of LAY’S Potato Chips. During the entry process, participants will be required to submit the following:

  • The flavor name
  • Up to 3 ingredients
  • The inspiration
  • City and State of Inspiration
  • Chip style (Original, Wavy, and/or Kettle Cooked)
  • Participant’s contact information, which may include first and last name, email address, birthdate and state of residence (altogether, the “Entry”).

Participants may use the tools on the Lay’s Web site to create a custom packaging image to visually represent their Entry. The level of available customization of the packaging imagery will increase as more Entries are submitted by an Entrant.

Participants may submit their Entry in any of the following manners:

Online: Visit dousaflavor.com and follow the online instructions to complete and submit your Entry. If you login via Facebook Connect, you will not be required to enter your personal information.

Text Message: Use your cellular phone to text FLAVOR to 24477 (CHIPS). There will be a series of text messages back and forth confirming eligibility, consent to communicate with Frito-Lay about this Contest and to complete and submit your Entry. Entry by Text Message constitutes your agreement to receive up to 10 bounce-back text messages from Frito-Lay about the Contest and, if applicable, text messages and/or calls for prize notification and instructions.

Retailer Sites: Select retailers may offer additional online methods of entry where you will complete and submit your Entry via a Retailer Web site.

Twitter: To enter via Twitter, you will need a Twitter account available at twitter.com.

YouTube: Visit youtube.com/lays and click on the link to “Create My Flavor” and follow submission instructions to complete and submit your Entry.

lays contest

PRIZES: Finalist Prizes (3): Fifty Thousand dollars ($50,000), awarded in the form of a check or wire transfer, payable to winner. Approximate Retail Value (“ARV”): $50,000 each.

Grand Prize (1): The Grand Prize Winner shall be entitled to receive the greater of:

  • One percent (1%) of the Net Sales of the Grand Prize Winner’s Finalist Flavor for the period July 15, 2015 through July 15, 2016;


  • One Million Dollars ($1,000,000). Awarded in the form of a check or wire transfer, payable to winner. ARV: $1,000,000.

Total guaranteed ARV of all prizes is $1,150,000.00.