Eligibility: The Open Hearts Valentine’s Day Event (“Sweepstakes”) is open to legal residents of the 50 United States and the District of Columbia who are 18 years of age or older as of date of entry. Employees, officers, directors of Sterling Jewelers Inc. (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”) and each of their respective parent companies, affiliates, subsidiaries, retailers, advertising and promotion agencies and judging organizations (collectively with Sponsor and Administrator, the “Sweepstakes Parties”), as well as their immediate family members and persons living under the same household are not eligible to enter. This Sweepstakes shall be construed and evaluated solely according to United States law and is void where prohibited and subject to all federal, state and local laws and regulations. By entering, entrants acknowledge compliance with these Official Rules, including eligibility requirements.

How To Enter for Weekly Drawings (excluding Twitter and the Grand Prize drawing): Sweepstakes begins 10:00 am Eastern Time (“ET”) January 1, 2014 and ends 4:00 pm ET February 14, 2014 (“Promotion Period”). There will be six weekly drawing periods as follows: The first weekly drawing period will begin at 10:00 am ET on January 1, 2014 and end at 11:59 pm ET January 10, 2014; all subsequent weekly drawing periods will begin each Saturday at 12:00 am ET during the Promotion Period and ending each Friday at 11:59 pm ET during the Promotion Period with the exception of the final weekly drawing period which will end at 4:00 pm ET on February 14, 2014. Entrants may earn a registration entry in one of the following ways: (1) To enter via QR code: During the Promotion Period, scan/read the Quick Response (“QR”) code on specially marked Kay® catalog blow-ins and handouts or in-store displays with your camera-enabled Smartphone (“Smartphone”) which will automatically load to kayopenheartsevent.com (“Website”) onto your Smartphone or visit the Website directly from your Smartphone. Follow the instructions on-screen to complete all required fields on the entry form to receive one (1) registration entry into that weekly drawing period and the Grand Prize drawing. If you do not have a QR code reader, software is available by mobile download. NOTE: You must have a data service plan for your wireless device with your wireless service provider to link to the Website. If you do not have a data service plan or a camera-enabled Smartphone, you may enter via the Website or Facebook® method of entry as hereafter described. (2) To enter via the Website from a desktop or laptop computer: During the Promotion Period, visit the Website and complete all required fields of the on-screen entry form to receive one (1) registration entry into that weekly drawing period and the Grand Prize drawing. (3) To enter via Text: During the Promotion Period, use your cellular phone or a two-way text-messaging capable device (collectively, the “Device”) to text KAY to 63784 (“Text”). Once you have sent the Text, you will need to reply to a message verifying your eligibility (per these rules) and providing your email address and then you will receive a confirming email message and one (1) registration entry into that weekly drawing period and the Grand Prize drawing. Standard data and text messaging charges may apply. (4) To enter via Facebook®: During the Promotion Period, visit the official Kay Jewelers Facebook Page at Facebook.com/KayJewelers. Follow the instructions to “Like” Kay Jewelers on Facebook®, accept the Sweepstakes Application (the “Application”) and complete all required fields of the on-screen registration form to receive one (1) registration entry into that weekly drawing period and the Grand Prize drawing. Entrants must pay normal Internet access and usage charges that may be imposed by their online service providers, if entering via the Website or Facebook® methods of entry. Limit one (1) registration entry per person/email address per day, regardless of method of entry. Entries will not carry forward for any subsequent weekly drawings.

Prizes and Approximate Retail Values (“ARV”): Grand Prize (1): A 5-day/4-night trip for two (2) to Malibu, California, including round trip economy class air transportation from the major airport nearest the winner’s residence to Los Angeles, CA, round trip ground transportation between the airport and hotel in Malibu, four (4) nights ocean view accommodations (based on double occupancy) at the Malibu Beach Inn or similar, use of car rental for five (5) days, winner’s choice of one surf or kayak lesson for two people and $500, awarded in the form of a check, for the Grand Prize winner only. The ARV of the Grand Prize is $7,500. Week 1 Prizes (20): A Silver Open Hearts Waves Charmed Memories Charm with a Silver 7.5″ Lobster Clasp Charmed Memories Bracelet (ARV: $98.98 each). Week 2 Prizes (20): A Silver Open Hearts Waves 1/10 ct tw Blue and White Diamond Pendant (ARV: $229.99 each). Week 3 Prizes (20): A Silver 1/20 ct tw Open Hearts Iconic Diamond Pendant (ARV: $115 each). Week 4 Prizes (20): A Silver 1/10 ct tw Open Hearts Waves Blue and White Diamond Pendant (ARV: $229 each). Week 5 Prizes (20): A Silver/10K Rose Gold 1/20 ct tw Open Hearts Angel Pendant (ARV: $199.99 each). Week 6 Prizes (20): A 10K White Gold 1/6 ct tw Open Hearts Waves Blue & White Diamond Pendant (ARV: $579 each). Twitter® Week 1 Prizes (5): A Silver Open Hearts Waves Charmed Memories Charm with a Silver 7.5″ Lobster Clasp Charmed Memories Bracelet (ARV: $98.98 each). Twitter® Week 2 Prizes (5): A Silver Open Hearts Waves 1/10 ct tw Blue and White Diamond Pendant (ARV: $229.99 each). Twitter® Week 3 Prizes (5): A Silver 1/20 ct tw Open Hearts Iconic Diamond Pendant (ARV: $115 each). Twitter® Week 4 Prizes (5): A Silver 1/10 ct tw Open Hearts Waves blue and white Diamond Pendant (ARV: $229 each). Twitter® Week 5 Prizes (5): A Silver/10K Rose Gold 1/20 ct tw Open Hearts Angel Pendant (ARV: $199.99 each). Twitter® Week 6 Prizes (5): A 10K White Gold 1/6 ct tw Open Hearts Waves Blue & White Diamond Pendant (ARV: $579 each). The actual value of the Grand Prize may vary based on airfare fluctuations and distance between departure city and Los Angeles. Grand Prize travel must be completed within one (1) year of prize award or prize will be forfeited. Exact travel dates and arrangements are subject to availability, limitations, blackout dates, capacities, and other restrictions and are subject to change, in Sponsor’s sole discretion. Meals, tips and other expenses not explicitly included in the Grand Prize package are the sole responsibility of the Grand Prize winner. Airline carrier’s regulations apply. Grand Prize trip may not be combined with any other offer and travel may not qualify for frequent flyer miles. The Grand Prize winner and his/her travel companion must travel together on same itinerary. Grand Prize winner and his/her travel companion must possess valid travel documents (i.e., valid photo I.D.) in order to travel. Car rental is subject to additional restrictions set forth by car rental contract. If Grand Prize winner does not meet rental car requisites/requirements that portion of the prize will not be awarded and no additional compensation will be provided. Car must be returned with a full tank of gas. In the event the Grand Prize winner or the Grand Prize winner’s travel companion engages in behavior that (as determined by Sponsor, in Sponsor’s sole discretion) is obnoxious or threatening, illegal or that is intended to annoy, abuse, threaten or harass any other person, Sponsor reserves the right to terminate the trip or other applicable experience early, in whole or in part, and send the Grand Prize winner and his/her travel companion home with no further compensation. Winners are solely responsible for all taxes in connection with the prizes, including without limitation federal, state and local taxes, and the reporting consequences thereof. Prizes (or any portions of prizes) are nontransferable, non-assignable, and no substitution or cash redemption is allowed, except that Sponsor reserves the right to award a prize of equal or greater value if an advertised prize (or portion of a prize) is unavailable. Sweepstakes Parties are not responsible for and assume no liability for cancellation or unavailability of specific flights.