Sweepstakes PERIOD. The Sweepstakes begins at 12:00 p.m. (noon) Central Time (“CT”) on January 1, 2014 and ends at 11:59 a.m. CT on March 31, 2014 (the “Sweepstakes Period”).TWO (2) WAYS TO ENTER. (a) Text Message: Use your mobile phone to text “PACK IN MORE” to shortcode 55155. By entering via text message, you agree to receive automated text messages to complete the entry process. Up to a total of 4 text messages will be required to complete your entry into the Sweepstakes. Text “HELP” for help or “STOP” to stop. Participants must have a mobile phone with text messaging capabilities to enter by text message. Standard text message and/or data rates may apply for each message sent and received. Check with your wireless service provider for details on these and any other applicable charges. Participants are solely responsible for any such wireless charges. Not all wireless carriers participate. Proof of texting does not constitute proof of delivery or entry.

(b) To enter without sending a text message: Visit packinmore.com (“Website”) and follow the online instructions to receive one (1) entry into the Sweepstakes. For purposes of these Official Rules, a text message entry or online entry as described above are deemed a “Standard Entry.” Limit one (1) Standard Entry per person/email address/household/mobile phone number per day, regardless of entry method used. A “day” is defined as 12:00 a.m. CT to the following 11:59 p.m. CT with the exception of the first day which is 12:00 p.m. CT to 11:59 p.m. CT and the last day which is 12:00 a.m. CT to 11:59 a.m. CT. Sponsor and its agencies will not accept entries that are late, incomplete, misdirected, unintelligible or lost. Use of any robotic, automatic, programmed or similar entry methods or more than one (1) entry per day, regardless of entry method, will void all entries and result in disqualification.

ELIGIBILITY. Open only to legal U.S. residents of the 50 United States or District of Columbia, who are 18 years of age (19 in AL or NE) or older as of January 1, 2014. Void where prohibited. Employees, officers and directors of Sponsor, Subaru of America, Inc., their respective parents, affiliates, subsidiaries, distributors, suppliers, advertising and promotional agencies and the immediate family members (spouse, children, parents, siblings) or household members (whether or not related) of each are not eligible to participate or win. The Sweepstakes is subject to all federal, state and local laws and regulations.

PRIZES/APPROXIMATE RETAIL VALUES (“ARV”)/ODDS OF WINNING. Three (3) Grand Prizes: A trip for winner and a guest to experience “an activity packed day” in one of the following locations of winner’s choice: Boston, MA; Denver, CO; or Santa Monica, CA. Trip consists of round-trip, coach-class, air transportation for winner and winner’s guest (from a major commercial airport nearest the winner’s residence home), two (2) nights standard hotel-room accommodations (double-occupancy), rental car for three (3) days, $200 spending money (awarded in the form of a check made payable to the winner), and two (2) prepaid activities of winner’s choice from a list provided by Sponsor. ARV of trip portion of each Grand Prize: $2,900.00. Grand Prize Winner will also receive a new 2014 Subaru XV Crosstrek™ Hybrid. ARV of car portion of each Grand Prize: $25,995.00.

Grand Prize Winner may take a cash alternative of $22,000.00 in lieu of the Subaru Crosstrek XV Hybrid. ARV of cash alternative of vehicle: $22,000.00. No cash alternative for the trip portion of the Grand Prize.ARV of entire Grand Prize: up to $28,895.00 each.

Six (6 ) Monthly Prizes (two [2] per Month) : One Thousand Dollars ($1,000), awarded in the form of a check or wire transfer, payable to winner. ARV of each Monthly Prize: $1,000.00. Thirteen (13) Weekly Prizes (one [1] per Week): One (1) mini fridge and one (1) case of Naked Juice. ARV of each Weekly Prize: $150.00 each.

Limit one (1) Grand Prize per person. Limit one (1) Monthly or Weekly Prize per person.