Eligibility: Pillsbury Ready to Bake! Cookies Movie Ticket Instant Win Game (the “Instant Win Game”) is open only to legal residents of the fifty (50) United States and the District of Columbia who are at least eighteen (18) years old at the time of entry.

Timing: The Instant Win Game consists of two (2) phases, a code collection phase (“Code Collection Phase”) and a game phase (“Game Phase as outlined in the chart below:

PhaseStart Date at 12:00 a.m. ETEnd Date at 11:59 p.m. ET
Code CollectionJanuary 10, 2014June 20, 2014
Game PhaseJanuary 20, 2014June 30, 2014

How to Enter:

a. Purchase Pillsbury Ready To Bake Cookies: During the Code Collection Phase, purchase a specially marked package of any Pillsbury Ready To Bake! Cookies and locate the on-pack code (“Code”). Then during the Game Phase visit PillsburyMovieTicket.com and follow the links and instructions to enter the Code and complete and submit the registration form, including a valid home address. P.O. Boxes are not permitted. Once you submit the form, you will automatically receive one (1) Instant Win Game play for that day and proceed to the Instant Win Game page. Follow the links and instructions to play the Instant Win Game. The Instant Win Game results will be instantly displayed. Potential winners of the Instant Win Game will be provided directions for validation. Limit: Each Code may be used once per day; up to ten (10) times throughout the promotion, regardless of method of entry.

b. Enter Without Making Purchase: During the Code Collection Phase beginning on January 10, 2014, you may receive a code without making a purchase, by hand printing your name, mailing address, day and evening phone numbers, email address, and age on a 3″ x 5″ piece of paper and mailing it with proper postage to “Pillsbury Ready to Bake!(TM) Cookies Movie Ticket Instant Win Game,” P.O. Box 5997, Department 805382, Kalamazoo, MI 49003-5997. You will receive an email from [email protected] within forty-eight (48) hours of receiving your request. This email will contain your code that can be used for one (1) entry into the Instant Win Game per day; up to ten (10) times throughout the promotion. Limit: One (1) request per envelope. All mail-in requests must be handwritten. All mail-in requests must be postmarked by June 10, 2014 and received by June 17, 2014. All requests become the exclusive property of Sponsor, and none will be acknowledged or returned. Proof of sending or submission will not be deemed to be proof of receipt by Sponsor. Sponsor is not responsible for lost, late, incomplete, invalid, unintelligible, illegible, misdirected or postage-due requests, which will be disqualified.

Limit: Each entrant may play one (1) time per day.

Prizes: TWENTY THREE THOUSAND THREE HUNDRED TWENTY EIGHT (23,328) PRIZES: One (1) code for a free movie ticket. Terms and conditions of gift codes apply. Approximate Retail Value (“ARV”): $12. Any difference in the monetary value between the movie ticket prices in one location versus another will not be awarded. Sponsor and Administrator are not responsible for complaints or issues regarding gift codes (claims that code is invalid, insufficient, etc.) and winner should address any such issues with the issuer of the code. Odds of winning an Instant Win Game prize depend on the number of prizes available divided by the number of eligible Instant Win Game plays. No cash or other substitution, assignment or transfer of any prizes permitted, except by Sponsor, who reserves the right to substitute a prize or prize component with cash or another prize of comparable or greater value. Winners are responsible for all federal, state, and local taxes and fees associated with prize receipt and/or use. Prizes will be awarded “as is” with no warranty or guarantee, either express or implied offered by Sponsor. TOTAL ARV OF ALL PRIZES: $279,936. Limit: One (1) Instant Win Game prize per person per day with a maximum of five (5) Instant Win Game prizes per person during the Promotion Period.