SWEEPSTAKES DESCRIPTION: The 2014 Built Ford Tough (“BFT”) Good Works Sweepstakes (“Sweepstakes”) is offered only in the 50 United States and District of Columbia (“U.S.”) and begins at or after 12:00 AM Eastern Time (“ET”) on 1/3/14 and ends at 11:59 PM ET on 10/12/14 (“Sweepstakes Period”). Administrator’s computer is the official timekeeping device for the Sweepstakes.

ELIGIBILITY: The Sweepstakes is open only to legal residents of the fifty (50) United States and District of Columbia (U.S.) who are at least twenty-one (21) years of age or older, with a valid driver’s license, as of date of entry (“Entrant”). Employees (and the immediate families [spouses and parents, in-laws, siblings and children and their respective spouses, regardless of where they reside] and members of the same household of such employees, whether or not related) of Ford Motor Company (“Sponsor”), Professional Bull Riders, Inc., and their respective parents, divisions, affiliates, dealers, subsidiaries and advertising and promotion agencies, including Team Detroit, Inc. and Exposure Marketing & Promotion, Inc., and companies involved in the implementation and execution of the Sweepstakes (collectively, the “Sweepstakes Entities”) are not eligible to enter. Sweepstakes is void in Puerto Rico, U.S. Territories and jurisdictions (including overseas military installations) and where prohibited.

HOW TO ENTER: There are two (2) ways to enter the Sweepstakes –

1) VIA EVENT – Sweepstakes Entry will be made available at Sponsor-selected participating event locations (an “Event” or the “Events”) throughout the Sweepstakes Period. To receive one (1) Sweepstakes Entry, Event attendees must register on-site and complete an official entry form by providing all requested information via handheld computer device or ballot, available while supplies last, at an Event during the posted hours of operation of that Event (“Event Entry”). ALL EVENT ENTRIES MUST BE RECEIVED BY THE POSTED CLOSING TIME OF EACH EVENT.

2) VIA WEBSITE – During the Sweepstakes Period, visit ford.com/goodworks (the “Website”), complete the online entry form with the required contact information (“Entry”) and submit the completed Entry as directed. ALL ONLINE ENTRIES MUST BE SUBMITTED BY 11:59 PM ET on 10/12/14. In the event more than one (1) Entry is received from any one person or email address, the first entry processed will be considered the only valid Entry received for the Sweepstakes. In the event of a dispute, Entries will be deemed made by the authorized account holder of the email address submitted at the time of Entry. The authorized account holder is the natural person who is assigned to the email address by an Internet access provider, online service provider or other organization that is responsible for assigning email addresses, or the domain associated with the submitted email address. The potential winner may be required to show proof of being the authorized account holder. Entries that are incomplete or corrupted are void. Limit: One entry per person or email address, regardless of method of entry.

PRIZES/APPROXIMATE RETAIL VALUE (ARV): The following prizes will be awarded:

ONE (1) GRAND PRIZE – A 2014 Ford F-150 with EcoBoost (ARV $50,000) and a trip for two (2) to attend the 2014 Professional Bull Riders Built Ford Tough World Finals (the “World Finals”) in Las Vegas, NV, projected to take place 10/22/14 – 10/27/14 (actual event dates have not yet been finalized and are subject to change). Trip consists of roundtrip coach air travel from a major airport near winner’s home (determined by Sponsor in its sole discretion) to Las Vegas, NV; five (5) nights’ hotel accommodations (standard room, double occupancy); local ground transportation; two (2) tickets to the 2014 World Finals on 10/22, 10/23, 10/24, 10/25, and 10/26; various Sponsor-selected events and activities; and a $500 Gift Card. ARV of Grand Prize is $54,100.

ONE (1) GOOD WORKS CHARITABLE PRIZE – Grand Prize winner’s choice of charity (subject to Sponsor’s/Administrator’s approval, which may be granted or withheld in its sole discretion) will receive a 2014 Ford F-series Truck with ARV not to exceed $50,000 and a $25,000 cash donation. ARV of Good Works Charitable Prize is up to $75,000.

Maximum ARV of all prizes is $129,100.