ELIGIBILITY: Barbara’s The LEGO Movie Giveaway Digital Sweepstakes (the “Promotion”) is open only to legal residents of the forty eight (48) United States and the District of Columbia, 18 years of age or older.

ENTRY PERIOD: The Promotion starts on Monday, January 13 at 12:00 p.m. Eastern Time (“ET”) and ends on Friday, March 14 at 11:59 p.m. Pacific Time (“PT”) (the “Entry Period”).

The Promotion will be divided into two (2) separate promotions; (i) a National sweepstakes (“National Sweepstakes”); and (ii) a Local Sweepstakes (“Local Sweepstakes”) as further described below.

(i) NATIONAL SWEEPSTAKES

HOW to enter: During the Entry Period, visit BarbarasGiveaway.com, click the Daily Giveaway Promotion tab, and follow the instructions to complete the online registration form and submit to receive one (1) entry. How to Obtain Bonus Entries: After submitting the online registration form, follow the instructions to log-in to your Facebook account, “like” the Barbara’s Facebook page at facebook.com/barbarasbakery to receive twenty (20) bonus entries. If you do not have a Facebook account you may follow the prompts to sign-up for free. Receive an additional twenty (20) bonus entries for opting in to the Barbara’s email list/sharing your email.  Receive an additional (20) bonus entries for following @barbarasbakery on Twitter. Limit of one (1) online registration form entry and up to sixty (60) bonus entries (for a maximum combined total of sixty one (61) entries) per person using only one (1) email address/Facebook account throughout the Entry Period. Entries or bonus entries received from any person or e-mail address in excess of the above stated limitation will be void. Entries generated by any means which subvert the entry process will be void.

NATIONAL SWEEPSTAKES PRIZES

Grand Prize (1): A trip for winner and up to three (3) guests to LEGOLAND California or LEGOLAND Florida within 1 year of winning Grand Prize. Trip consists of roundtrip, coach class air transportation for winner and up to three (3) guests from a major U.S. gateway airport nearest winner’s residence to LEGOLAND location, three (3) days and two (2) nights standard hotel accommodations (one (1) room, quad occupancy), and up to four (4) 2-day tickets to LEGOLAND. If winner resides within a 100-mile radius of specified LEGOLAND location, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. Approximate Retail Value (“ARV”) of Grand Prize: $3,000.

Daily Prizes (61):

(3): Barbara’s Cereal awarded in the form “Free Product” Barbara’s Cereal coupons. ARV of each is $120.

(18): The LEGO Movie Prize Pack consisting of a T-Shirt, Poster. Mini Figure and Key Chain. ARV of each is $25.

(3): A LEGO Building Set. ARV of each is $50.

(9): The LEGO Movie “Emmett” Film Character Glider Set.  ARV of each is $20.

(14): Movie ticket voucher.  ARV of each is $12.

(1): A 3’ Puffin Toy. ARV is $50.

(13): A Beanie Puffin. ARV of each is $3.

Approximate Retail Value (“ARV”) of Daily Prizes: $1,397.

(ii) LOCAL SWEEPSTAKES

HOW to enter: During the Entry Period, consumers will be offered the choice to opt-in to enter the Local Sweepstakes.  Consumers enter the National Sweepstakes, before entering the Local Sweepstakes.  There are two (2) ways to enter the Local Sweepstakes: 1) Online: after visiting BarbarasGiveaway.com and completing the online registration form to receive one (1) National Sweepstakes entry, follow the instructions to answer two (2) multiple choice questions.  For the purposes of these Official Rules, A&P, ShopRite, Sprouts, Gristede’s, Jimbo’s, Kroger or Mother’s Market will hereafter be referred to as “Participating Retailers”. Then, submit your answers to both questions to receive one (1) Local Sweepstakes entry into the random drawing for the Participating Retailers specified in your response. OR 2) Mail-in: To receive one (1) Local Sweepstakes entry without visiting BarbarasGiveaway.com or answering the provided questions, on a 3” x 5” piece of paper, hand print your full name, complete address, telephone number (including area code), date of birth, the retailer name of A&P, ShopRite, Sprouts, Gristede’s, Jimbo’s, Kroger or Mother’s Market, and mail in an envelope with proper postage affixed to: Barbara’s The LEGO Movie Giveaway Digital Local Retailer Sweepstakes, The Weetabix Company, Inc., 300 Nickerson Road, Marlborough, MA 01752. Mail-in entries must be postmarked by March 4, 2014 and received by March 14, 2014 to be eligible. Mail-in entries failing to specify the retailer name of A&P, ShopRite, Sprouts, Gristede’s, Jimbo’s, Kroger or Mother’s Market will be deemed void. Limit of one (1) Local Sweepstakes entry per person per Participating Retailer, regardless of method of entry. Entries received from any person in excess of the above stated limitation will be void. Entries generated by any means which subvert the entry process will be void. All entries become the property of Administrator and will not be acknowledged or returned. All entries become the property of Sponsor and will not be acknowledged or returned. All mail-in entries must be mailed separately.

LOCAL SWEEPSTAKES Prizes:

A&P Grand Prize (1): A Family Four-Pack Annual Pass good for 1 (one) year for 1 (one) winner and up to three (3) guests to LEGOLAND Discovery Center Westchester within 1 year of notification of winning the A&P LEGOLAND Discovery Center Westchester events and launches, 1 (one) Meet & Greet with 1 (one) LEGOLAND Discovery Center Master Model Builder and 1 (one) hour building session with a LEGOLAND Discovery Center Master Model Builder.  ARV of A&P Grand Prize: $800.

A&P First Prizes (25): LEGOLAND Discovery Center Westchester Family VIP for the Day.  Prize includes LEGOLAND Discovery Center Westchester family four pack of One Day Tickets and a Four Pack of Activity Lanyards.  ARV of A&P First Prize: $96.

ShopRite Grand Prize (1): A trip for winner and up to three (3) guests to LEGOLAND Florida within 1 year of notification of winning the ShopRite Grand Prize. Trip consists of roundtrip, coach class air transportation for winner and up to three (3) guests from a major U.S. gateway airport nearest winner’s residence to LEGOLAND Florida location, three (3) days and two (2) nights standard hotel accommodations (one (1) room, quad occupancy), and up to four (4) 2-day tickets to LEGOLAND Florida. Airfare is valued up to $500 per person/per ticket.  Tickets booked over that amount are the responsibility of the winner(s).  Airfare ticket requires 21 days advance booking, coach class airfare.  If winner resides within a 100-mile radius of specified LEGOLAND Florida location, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. ARV of ShopRite Grand Prize: $2,711.

ShopRite First Prizes (10): $25 LEGO gift cards.

Sprouts Grand Prize (1): A trip for winner and up to three (3) guests to LEGOLAND California within 1 year of notification of winning the Sprouts Grand Prize. Trip consists of roundtrip, coach class air transportation for winner and up to three (3) guests from a major U.S. gateway airport nearest winner’s residence to LEGOLAND California location, two (2) days and one (1) night standard hotel accommodations (one (1) room, quad occupancy), and up to four (4) 2-day tickets to LEGOLAND California. Airfare is valued up to $500 per person/per ticket.  Tickets booked over that amount are the responsibility of the winner(s).  Airfare ticket requires 21 days advance booking, coach class airfare.  If winner resides within a 100-mile radius of specified LEGOLAND California location, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. ARV of Sprouts Grand Prize: $2,921.

Gristede’s Grand Prize (1): LEGOLAND Discovery Center Westchester Family VIP for the Day.  Prize includes LEGOLAND Discovery Center Westchester family four pack of One Day Tickets and a Four Pack of Activity Lanyards.  ARV of Gristede’s Grand Prize: $96.

Jimbo’s Grand Prize (6): A Family Four (4) Pack of 2-Day LEGOLAND California Resort tickets.  ARV of Jimbo’s Grand Prize: $508.

Kroger Grand Prize (1): A trip for winner and up to three (3) guests to LEGOLAND California or LEGOLAND Florida within 1 year of notification of winning the Kroger Grand Prize. Trip consists of roundtrip, coach class air transportation for winner and up to three (3) guests from a major U.S. gateway airport nearest winner’s residence to LEGOLAND California or LEGOLAND Florida location, three (3) days and two (2) nights standard hotel accommodations (one (1) room, quad occupancy), and up to four (4) 2-day tickets to LEGOLAND California or LEGOLAND Florida. Airfare is valued up to $500 per person/per ticket.  Tickets booked over that amount are the responsibility of the winner(s).  Airfare ticket requires 21 days advance booking, coach class airfare.  If winner resides within a 100-mile radius of specified LEGOLAND California or LEGOLAND Florida location, ground transportation will be provided in lieu of air transportation and no compensation or substitution will be provided in lieu thereof. ARV of Kroger Grand Prize: $3,400.

Mother’s Market Grand Prize (7):  A Family Four (4)Pack of 2-Day LEGOLAND California Resort tickets. ARV of Mother’s Market Grand Prize: $508.